Told you so: How an ugly page with misspellings can be lucrative

July 8th, 2009

This is what i’m talking about:

How an ugly page with misspellings can be lucrative

Andrew’s note: This section came from our conversation about testing.

Lisa’s example: I did a little bit of consulting work with Eben Pagan, who some people know as David DeAngelo. It was for landing pages and he was actually the merchant in this example. But I looked at these landing pages and I am like, “This is horrendous. This is just the worst looking landing page I have ever seen. You have got misspellings on here.” I was like, “This is crap!”

He was said, “Yeah OK. Every single person who ever comes from the Internet marketing space comes in and tells me the exact same thing.” He says, “But you know what? I have years, and years, and years of testing and I am telling you right now that this is the highest converting page.”

And he says, “And it knocks the socks off of the beautiful, awesome, creative, high-level marketing, branding approach.”

And I really got a huge lesson in that.

From Lisa Riolo’s interview with Eben Pagan at http://mixergy.com/the-woman-who-paid-me-1-million-in-affiliate-revenue-teaches-you-about-affiliate-programs-with-lisa-riolo/