KISS – not just the rock and roll band.

The principal of keeping it simple is an old one. KISS, being, Keep It Simple, Stupid is a very easy acronym to remember. If you have a web 2.0 site that is complex, slick, shiny, but hard as heck to navigate because of small menus and buttons – you will lose out pretty quickly to Grandma’s Antiques store site that has massive buttons. Understanding your market demographic is just as important as letting folks navigate your site without a PHD in puzzles. If you’re selling goods or even if it’s a free membership site, and you cannot navigate it, you’re not likely to get many folks. Google is a good example of how simplicity wins out, when compared to the other big engines of search. They all focus on many things rather than searching – and have in the past compromised that exact function to focus on offering a huge complex array of other services. It is true that Google is also offering a bunch of tools – but when you go to Google, you still get greeted by that big ugly simple page that says “GOOGLE” and has a search bar. Go to Yahoo or MSN, and you get greeted with ever greater amounts of information – when all you may want to do is search the internet for something simple.

One Response to “KISS – not just the rock and roll band.”

  1. kiss is 2 ugly says:

    >>kiss<<.

    so ugly they should have been killed at birth.

    all the money in the world cant help those terminaly ugly fools.

    i always avoided any part of them.

    i graduated from de witt clinton high school bronx with fraily ..

    i remember ace fraily`s buliding on 197 st and decatur av bronx. i was friends with harry kirk down stairs..

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