The foundation of a good website is not its appearance.

The foundation of a good website is what it is going to be used for, and what information and services it is going to give you. An ugly site that is plain text, has some cheap images, but offers every service, is easy to understand, and can actually do what it says well will always beat the slick glossy site that becomes difficult to navigate. Big fonts, giant buttons, and such, may look terrible, really awful, but they are easy to read and use. I have seen many sites with small fonts, and tiny little grayed out fonts with slick buttons. I get headaches when I see a page filled with size 9 font and I actually have to read the darn thing (I know of this zoom function – but are people really going to waste time to zoom in when they could go to a different site for what they are looking for?). Then, we come to the site for a home run company, built seemingly by someone with little taste or skill. The fonts are massive, size 16 and above in MS word. True, they can be too big, but usually they are around that 16-22 size. Ugly, awful, horrible looking – but you know what? Anyone can read it – including older users of the web who might want that service.

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