Ugly Sites and why they sell themselves better!

You’ve seen ugly sites before, you know, the ones that have the contrasting parts, the unsmoothed graphics, the poorly created templates that still work. Now, I’m not talking about half-coded piles of garbage, no indeed that is not what I mean. Nor am I discussing spam sites with a billion word variations that are completely out of whack. I am talking about basic websites that are created for no other purpose than to get their point across. But why would they be able to sell their products and services, or even just sell themselves, better than a Web 2.0 glassy glossy gooey site? Because they’re not a glassy glossy or gooey looking site! It is precisely the way they focus on things that makes them stand out and become a better seller than the alternatives which are slick and well defined in how they look – but muddled in what they really are. You could have a site designed so well that anyone who sees it says “Wow, that is awesome looking!” and they might stay around for a while and check it out. Yet, later on, you find that they don’t come back or seem interested. “Why is that?” you might ask. The answer is usually because although the site looks really great, it may not actually be that great.

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